Lewis, Robert <br/><br/>
Smart ball  marketing the myth and managing the reality of major league baseball /  [electronic resource] : 
Robert F. Lewis II. 
 - Jackson :  University Press of Mississippi,  c2010. 
 - xii, 165 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Baseball--Economic aspects--United States.<br/>Baseball--Marketing.--United States<br/>Baseball--Management.--United States
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>GV880  / .L55 2010 
<br/><br/><label>Dewey Class. No.: </label>796.3570973