TY  - BOOK
AU  - Jeffery,Mark
ED  - ProQuest (Firm)
TI  - Data-driven marketing: the 15 metrics everyone in marketing should know 
AV  - HF5415.2 .J44 2010
U1  - 658.8/3 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
KW  - Case studies
KW  - Electronic books
N1  - Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=485632
ER  -