Trademarks, brands and competitiveness  [electronic resource] / 
edited by Teresa da Silva Lopes and Paul Duguid. 
 - New York :  Routledge,  2010. 
 - xv, 248 p. :  ill. 
 - Routledge international studies in business history ;  19 .
 - Routledge international studies in business history ;  19. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780203861981 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--History.<br/>Trademarks--History.<br/>Commerce--History.<br/>Competition.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / T693 2010