TY  - BOOK
AU  - Gunter,Barrie
ED  - ProQuest (Firm)
TI  - Media research methods: measuring audiences, reactions and impact 
AV  - P91.3 .G86 2000
U1  - 302.23/07/2 21
PY  - 2000///
CY  - London, Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Electronic books
N1  - Includes bibliographical references (p. [280]-307) and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=483382
ER  -