Gunter, Barrie. <br/><br/>
Media research methods  measuring audiences, reactions and impact /  [electronic resource] : 
Barrie Gunter. 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  2000. 
 - 314 p. 
<br/><br/>Includes bibliographical references (p. [280]-307) and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>9780857022011 (electronic bk.) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>P91.3  / .G86 2000 
<br/><br/><label>Dewey Class. No.: </label>302.23/07/2