Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach / [electronic resource] :
Marcos Fava Neves, Luciano Thome Castro, Matheus Alberto Consoli.
- 1st ed.
- New York, NY : Routledge, 2010.
- viii, 127 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.