TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9788131516522 (paperback)
AV  - HF5415.123 Shi 2012
U1  - 658.82 SHI 
PY  - 2013///
CY  - India
PB  - Cengage Learning India Pte Ltd
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Includes bibliographical references and indexes
ER  -