Integrated marketing communications in advertising and promotion /
Advertising and promotion.
Terence A. Shimp.
- 8th ed. (International student ed.)
- India : Cengage Learning India Pte Ltd, c2013.
- 729 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9788131516522 (paperback) 9781133191421
Communication in marketing. Sales promotion. Advertising. Direct marketing.