Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
 Advertising and promotion. 
Terence A. Shimp. 
 - 8th ed. (International student ed.) 
 - India :  Cengage Learning India Pte Ltd,  c2013. 
 - 729 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788131516522 (paperback) 9781133191421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Shi 2012 
<br/><br/><label>Dewey Class. No.: </label>658.82 SHI