Advertising, the media and globalisation : a world in motion /
John Sinclair.
- London ; New York : Routledge, 2012.
- 160 p. : ill. ; 24 cm.
Includes bibliographical references (p. [136]-151) and index.
Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.