Sinclair, John,

Advertising, the media and globalisation : a world in motion / John Sinclair. - London ; New York : Routledge, 2012. - 160 p. : ill. ; 24 cm.

Includes bibliographical references (p. [136]-151) and index.

Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.

9780415668828 (hardback) 9780415668835 (pbk.) 9780203143643 (ebook)

2011041862


Advertising--Social aspects.
Mass media.
Globalization--Social aspects.

HF5821 / .S577 2012

659.1 SIN