Market research handbook  [electronic resource]. 

 - 5th ed. /  edited by Mario van Hamersveld, Cees de Bont. 
 - Chichester, West Sussex, England ;  Hoboken, N.J.. :  John Wiley & Sons,  c2007. 
 - xxvi, 627 p. :  ill. 
<br/><br/> Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .H285 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/3