Crawford, C. Merle <br/><br/>
New products management / 
Merle Crawford, University of Michigan-Emeritus, Anthony Di Benedetto, Temple University. 
 - Eleventh edition. 
 - 588 pages :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>9781259254345 9780078029042 (alk. paper) 9789814577106 (IE) 
<br/><br/><label>LCCN: </label>2013042977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C72 2015 
<br/><br/><label>Dewey Class. No.: </label>658.575