TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: : a global-managerial approach
SN  - 025610509X
AV  - HF5415.13 .M369 1993
U1  - 658.8 MCC 
PY  - 1993///
CY  - Homewood, IL
PB  - : Irwin
KW  - Marketing
KW  - Management
KW  - United States
KW  - Export marketing
N1  - Includes bibliographical references (p. 723-760) and indexes
ER  -