Basic marketing : a global-managerial approach
/ E. Jerome McCarthy, William D. Perreault, Jr.
- 11th ed.
- Homewood, IL : Irwin , c1993.
- xxii, 763, 15, 14 p. : col. ill. ; 27 cm.
- Irwin series in marketing. .
Includes bibliographical references (p. 723-760) and indexes.
025610509X 9780256105094
92031792 //r93
Marketing--Management. Marketing--Management.--United States Export marketing--Management.