McCarthy, E. Jerome <br/><br/>
Basic marketing  : a global-managerial approach 
/ E. Jerome McCarthy, William D. Perreault, Jr. 
 - 11th ed. 
 - Homewood, IL  : Irwin  , c1993. 
 - xxii, 763, 15, 14 p.  : col. ill.  ; 27 cm. 
 - Irwin series in marketing. .
<br/><br/>Includes bibliographical references (p. 723-760) and indexes. 
<br/><br/><label>ISBN: </label>025610509X 9780256105094 
<br/><br/><label>LCCN: </label>92031792 //r93 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--United States<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8 MCC