TY  - BOOK
AU  - 
AU  - Kotler,Philip
TI  - Principles of marketing: a global perspective 
SN  - 9789810679521
U1  - 658.870095 KOT 
PY  - 2009///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -