Principles of marketing : a global perspective / Philip Kotler ... [et al]. - 2nd ed. - Singapore : Prentice Hall, 2009. - xxvii, 670 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9789810679521 9810679521

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.870095 KOT