TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 9780471552543
AV  - HF5415.2 .A14 1995
U1  - 658.83 AAK 
PY  - 1995///
CY  - New York
PB  - : Wiley
KW  - Marketing research
N1  - Includes index
ER  -