Aaker, David A.
Marketing research
/ David A. Aaker, V. Kumar, George S. Day.
- 5th ed.
- New York : Wiley , c1995.
- xvi, 782 p.
Includes index.
9780471552543 0471552542
94040075
Marketing research.
Marketing research.
HF5415.2 / .A14 1995
658.83 AAK