Aaker, David A. <br/><br/>
Marketing research 
/ David A. Aaker, V. Kumar, George S. Day. 
 - 5th ed. 
 - New York  : Wiley  , c1995. 
 - xvi, 782 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780471552543 0471552542 
<br/><br/><label>LCCN: </label>94040075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A14 1995 
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK