TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136094234
U1  - 658.83 MAL 
PY  - 2010///
CY  - Boston
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - "Global edition."; Previous ed.: 2007; Includes bibliographical references (p. 866-905) and index
ER  -