Malhotra, Naresh K.
Marketing research : an applied orientation /
Naresh K. Malhotra.
- 6th ed.
- Boston : Pearson, c2010.
- 929 p. : ill., ports. ; 28 cm.
"Global edition." Previous ed.: 2007.
Includes bibliographical references (p. 866-905) and index.
9780136094234
Marketing research.
Marketing research--Methodology.
658.83 MAL