Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 6th ed. 
 - Boston :  Pearson,  c2010. 
 - 929 p. :  ill., ports. ;  28 cm. 
<br/><br/> "Global edition."  Previous ed.: 2007. 
<br/><br/>Includes bibliographical references (p. 866-905) and index. 
<br/><br/><label>ISBN: </label>9780136094234 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL