TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising, promotion and other aspects of integrated marketing communications
SN  - 9781133191421
AV  - HF5438.5 .S69 2013 
U1  - 658.82 SHI 
PY  - 2013///
PB  - Cengage Learning
ER  -