Shimp, Terence A. <br/><br/>
Advertising, promotion and other aspects of integrated marketing communications 

 -  Cengage Learning  2013 
<br/><br/><label>ISBN: </label>9781133191421 
<br/><br/><label>LC Class. No.: </label>HF5438.5 .S69 2013 
<br/><br/><label>Dewey Class. No.: </label>658.82 SHI