TY - BOOK AU - Leiderman,Robert TI - The telephone book: how to find, get, keep, and develop customers T2 - The John Fraser-Robinson direct marketing series SN - 9780077073176 AV - HF5415.1265 .L45 1990 U1 - 658.8/4 LEI 20 PY - 1990/// CY - London, New York PB - McGraw-Hill KW - Telemarketing KW - Great Britain KW - Management KW - History KW - Telephone selling N1 - Includes bibliographical references (p. 353-354) and index ER -