TY  - BOOK
AU  - Rodgers, F. G. Buck
TI  - The IBM Way - Insights Into The World's Most Successful Marketing Organization
SN  - 9780060914172
AV  - HD9696 .R63 1989 
U1  - 338.7610040973 ROD 
PY  - 1989///
PB  - Fontana/Collins
ER  -