TY  - BOOK
AU  - Ind,Nicholas
TI  - The corporate brand
SN  - 9780814737620
AV  - HD69.B7 I53 1997
U1  - 658.8/27 IND 21
PY  - 1997///
CY  - Washington Square, N.Y.
PB  - New York University Press
KW  - Brand name products
N1  - Includes bibliographical references (p. 179) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0807/97013666-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0807/97013666-d.html
ER  -