Usui, Kazuo, 1953-

The development of marketing management the case of the USA, c. 1910-1940 / [electronic resource] : Kazuo Usui. - Aldershot, England ; Burlington, VT : Ashgate, c2008. - xii, 166 p. : ill. - The history of retailing and consumption . - History of retailing and consumption. .

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Marketing--Management--History--United States--20th century.
Marketing--History--United States--20th century.
Marketing--Management--Case studies.


Electronic books.

HF5415.1 / .U88 2008

658.8001