TY  - BOOK
AU  - Holmes,Andrew
ED  - ProQuest (Firm)
TI  - Commoditization and the strategic response
AV  - HF1040.7 .H65 2008
U1  - 338/.02 22
PY  - 2008///
CY  - Hants, England, Burlington, VT
PB  - Ashgate Pub.
KW  - Commercial products
KW  - Consumption (Economics)
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=438716
ER  -