Holmes, Andrew,  1965- <br/><br/>
Commoditization and the strategic response  [electronic resource] / 
by Andrew Holmes. 
 - Hants, England ;  Burlington, VT :  Ashgate Pub.,  c2008. 
 - xviii, 223 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial products.<br/>Consumption (Economics)<br/>Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF1040.7  / .H65 2008 
<br/><br/><label>Dewey Class. No.: </label>338/.02