Kotler, Philip. <br/><br/>
Principles Of Marketing  

 - 6th Edition 
 -  Prentice Hall  1994 
<br/><br/><label>ISBN: </label>0130980390 
<br/><br/><label>LC Class. No.: </label>HF5415 .K68 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT