Digital engagement internet marketing that captures customers and builds intense brand loyalty / [electronic resource] :
Leland Harden and Bob Heyman.
- New York : American Management Association, c2009.
- xii, 244 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.