Fletcher, Winston.

Powers of persuasion the inside story of British advertising : 1951-2000 / [electronic resource] : Winston Fletcher. - Oxford ; New York : Oxford University Press, 2008. - 288 p., [16] p. of plates : col. ill.

Includes bibliographical references (p. [256]-265) and index.

1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.





GBA858605 bnb

Uk


Advertising--History--Great Britain--20th century.


Electronic books.

HF5813.G7 / F64 2008

659.10941