TY  - BOOK
AU  - Goldblatt,Joe Jeff
TI  - Special events: A new generation and the next frontier 
SN  - 9780470449875
AV  - AS6 .G635 2011
U1  - 394.2 GOL 
PY  - 2011///
CY  - New York
PB  - John Wiley & Sons
KW  - Meetings
KW  - Handbooks, manuals, etc
KW  - Promotion of special events
KW  - Festivals
N1  - Includes bibliographical references (p. [331]-342) and index
N2  - This unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of events are spawning a demand for new and innovative thinking and definitive management styles, and Goldblatt paints a clear perspective on how the industry has developed and keeps an ear to the ground as to the future picture. Real-life case studies ("war stories"), carefully interwoven into the text to strengthen and expand concepts, are followed by a concise author's comment called "lesson learned." The progression of each chapter is guided by highlighted boxes, clearly illustrated figures, and color photographs (lending clarity and inspiration in a field where presentation is key). A summary section at the end of each chapter reemphasizes critical points and provides the reader with an invaluable "big picture" perspective
ER  -