Goldblatt, Joe Jeff, <br/><br/>
Special events :  A new generation and the next frontier / 
Joe Jeff Goldblatt. 
 - 6th ed. 
 - New York :  John Wiley & Sons,  c2011. 
 - xviii, 382 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [331]-342) and index. 
<br/><br/> This unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of events are spawning a demand for new and innovative thinking and definitive management styles, and Goldblatt paints a clear perspective on how the industry has developed and keeps an ear to the ground as to the future picture. Real-life case studies ("war stories"), carefully interwoven into the text to strengthen and expand concepts, are followed by a concise author's comment called "lesson learned." The progression of each chapter is guided by highlighted boxes, clearly illustrated figures, and color photographs (lending clarity and inspiration in a field where presentation is key). A summary section at the end of each chapter reemphasizes critical points and provides the reader with an invaluable "big picture" perspective. 
<br/><br/><label>ISBN: </label>9780470449875 
<br/><br/><label>LCCN: </label>96048572 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Meetings--Handbooks, manuals, etc.<br/>Promotion of special events--Handbooks, manuals, etc.<br/>Festivals--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>AS6  / .G635 2011 
<br/><br/><label>Dewey Class. No.: </label>394.2 GOL