Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 10th ed. 
 - Upper Saddle River, NJ :  John Wiley & Sons, Inc.,  c2004. 
 - xxix, 661 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131018612 
<br/><br/><label>LCCN: </label>2002034634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT