Scarborough, Norman M. <br/><br/>
Essentials of entrepreneurship and small business management / 
Norman M. Scarborough. 
 - 8th ed. 
 - Boston :  Pearson,  c2016. 
 - xvi, 703 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation. 
<br/><br/><label>ISBN: </label>9781292094861 (pbk.) 0132666790 (pbk.) 
<br/><br/><label>LCCN: </label>2012029306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.<br/>New business enterprises--Management.<br/>Entrepreneurship.
<br/><br/><label>LC Class. No.: </label>HD62.7  / .Z55 2016 
<br/><br/><label>Dewey Class. No.: </label>658.02/2 SCA