Kotler, Philip. Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed., global ed. - Boston : Pearson Prentice Hall, 2012. - xxiv, 613, [97] p. : col. ill. ; 29 cm. Includes bibliographical references and index. ISBN: 027375243X 9780273752431 LCCN: 2010052017 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K636 2012 Dewey Class. No.: 658.8 KOT