Fenich, George G. <br/><br/>
Planning and management of meetings, expositions, events and conventions / 
George G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University. 
 - Global edition. 
 - 236 pages ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry. 
<br/><br/><label>ISBN: </label>9781292071749 1292071745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Management.<br/>Congresses and conventions--Planning.<br/>Meetings--Planning.<br/>Special events--Planning.<br/>Special events--Management.
<br/><br/><label>LC Class. No.: </label>TX911.3.M27  / F44 2015 
<br/><br/><label>Dewey Class. No.: </label>394.2 FEN