TY  - BOOK
AU  - Mullick,N.H.
TI  - Customer relationship management
SN  - 027368177X
AV  - HF5415.5 .M44 2016
U1  - 658.812 MUL 
PY  - 2016///
CY  - Upper Saddle River, NJ
PB  - Oxford University Press
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index
N2  - "Geared to MBA students and undergraduate students in the later years of their study, as well as those attending courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management. Students reading this book should have basic knowledge of marketing management."--BOOK JACKET
ER  -