TY  - BOOK
AU  - Gordon,Adam
ED  - ProQuest (Firm)
TI  - Future savvy: identifying trends to make better decisions, manage uncertainty, and profit from change 
AV  - HD30.27 .G67 2009
U1  - 658.4/012 22
PY  - 2009///
CY  - New York
PB  - American Management Association
KW  - Business forecasting
KW  - Strategic planning
KW  - Industrial management
KW  - Electronic books
N1  - Includes bibliographical references (p. 285-287) and index; Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=408745
ER  -