Miller, Laura J. <br/><br/>
Reluctant capitalists  bookselling and the culture of consumption /  [electronic resource] : 
Laura J. Miller. 
 - Chicago :  University of Chicago Press,  2006. 
 - x, 316 p. 
<br/><br/>Includes bibliographical references (p. 283-297) and index. 
<br/><br/>Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Booksellers and bookselling--United States.<br/>Bookstores--United States.<br/>Books--Purchasing--United States.<br/>Books and reading--United States.<br/>Consumption (Economics)--Social aspects--United States.<br/>Consumer behavior--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>Z471  / .M64 2006 
<br/><br/><label>Dewey Class. No.: </label>381/.45002/0973