TY - BOOK AU - Couper,Mick ED - ProQuest (Firm) TI - Designing effective Web surveys AV - HM538 .C68 2008 U1 - 300.72/3 22 PY - 2008/// CY - Cambridge, New York PB - Cambridge University Press KW - Social surveys KW - Methodology KW - Internet surveys KW - Surveys KW - Technological innovations KW - Electronic books N1 - Includes bibliographical references (p. 363-387) and indexes; The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=377881 ER -