Couper, Mick. <br/><br/>
Designing effective Web surveys  [electronic resource] / 
Mick P. Couper. 
 - Cambridge ;  New York :  Cambridge University Press,  2008. 
 - xvii, 398 p. :  col. ill. 
<br/><br/>Includes bibliographical references (p. 363-387) and indexes. 
<br/><br/>The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design. 
<br/><br/><br/>Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA888215  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social surveys--Methodology.<br/>Internet surveys.<br/>Surveys--Methodology--Technological innovations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HM538  / .C68 2008 
<br/><br/><label>Dewey Class. No.: </label>300.72/3