Product experience [electronic resource] /
editors, Hendrik N.J. Schifferstein & Paul Hekkert.
- Amsterdam ; Boston : Elsevier Science, 2008.
- xxiii, 662 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumers' preferences.
Brand choice--Psychological aspects.
Consumer behavior.
New products.
Electronic books.
HF5415.32 / .P763 2008
658.8342