Product experience [electronic resource] / editors, Hendrik N.J. Schifferstein & Paul Hekkert. - Amsterdam ; Boston : Elsevier Science, 2008. - xxiii, 662 p. : ill.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Consumers' preferences.
Brand choice--Psychological aspects.
Consumer behavior.
New products.


Electronic books.

HF5415.32 / .P763 2008

658.8342