Paley, Norton.
The marketing strategy desktop guide [electronic resource] /
Norton Paley.
- 2nd ed.
- London : Thorogood, c2007.
- 252 p. : ill.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing--Management.
Marketing--Planning.
Strategic planning.
Electronic books.
HF5415.13 / .P322 2007