TY - BOOK AU - Williams,Alison AU - Mullin,Roddy ED - ProQuest (Firm) TI - The handbook of field marketing: a complete guide to understanding and outsourcing face-to-face direct marketing AV - HF5415.126 .W55 2008 PY - 2008/// CY - London, Philadelphia PB - Kogan Page KW - Direct marketing KW - Sales promotion KW - Sampling KW - Branding (Marketing) KW - Electronic books N1 - Includes bibliographical references and index; Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=319682 ER -