The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing / [electronic resource] :
Alison Williams & Roddy Mullin.
- London ; Philadelphia : Kogan Page, 2008.
- xxv, 245 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Direct marketing. Sales promotion. Sampling. Branding (Marketing)