TY  - BOOK
AU  - Silverberg,Jay J.
AU  - McLean,Bruce E.
TI  - Dead Fish Don't Swim Upstream: Real Life Lessons in Entrepreneurship
SN  - 9781637421581
AV  - HB615 
U1  - 658.421 
PY  - 2021///
CY  - New York
PB  - Business Expert Press
KW  - Entrepreneurship
KW  - New business enterprises
KW  - Success in business
KW  - Electronic books
N1  - Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Prologue -- Introduction -- Chapter 1: Great Ideas Become Great Businesses -- Chapter 2: Business Planning, Startup Research, and Feasibility -- Chapter 3: Launching a Business Like You Really Mean It -- Chapter 4: Resources and Foundation Building -- Chapter 5: Leadership, and How to Be a Great Business Leader -- Chapter 6: You Need to Learn to Deal With All Sorts of People -- Chapter 7: Money, Investment, and Partnerships -- Chapter 8: Marketing and Market Penetration Strategies That Actually Work -- Chapter 9: Branding Goes Way Beyond a Pretty Logo -- Chapter 10: Sales Are Your Mainstays to Survival and Growth -- Chapter 11: Evolving Your Business: Capitalizing on Growth and Change -- Chapter 12: Operating Your Business -- Chapter 13: Dealmaking in Your Favor -- Chapter 14: Communications, Networking, and Playacting -- Chapter 15: Business Is a Game Best Played to Win -- Chapter 16: Creating Value and Net Worth -- Chapter 17: Exit Strategies: Getting Out With Money in Your Jeans -- Chapter 18: We Are Only Human: Stories From the Trenches -- About the Authors -- Index -- Adpage -- Backcover
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=6800559
ER  -