TY  - BOOK
AU  - Narayan,Rajan
TI  - Multiply Your Business Value Through Brand and AI
T2  - Studien Zum Physik- und Chemielernen Series
SN  - 9781637421086
AV  - HF5415.1255 
U1  - 658.827 
PY  - 2021///
CY  - New York
PB  - Business Expert Press
KW  - Marketing
KW  - Branding (Marketing)
KW  - Artificial intelligence
KW  - Electronic books
N1  - Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Preface -- Acknowledgments -- Chapter 1: Current Situation -- Chapter 2: Brand, a Guarantee of Value -- Chapter 3: An Introduction to AI -- Chapter 4: The Caveats of Using AI -- Chapter 5: Using AI to Identify and Get Insights About Customers -- Chapter 6: AI and Brand Development -- Chapter 7: AI and Creativity -- Chapter 8: AI in Customer Engagement -- Chapter 9: Improving the Customer's Brand Experience Using AI -- Chapter 10: The Balance Sheet -- Chapter 11: The Future Landscape -- Chapter 12: Starting the Process -- Bibliography -- About the Author -- Index -- Adpage -- Backcover
N2  - This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=6679897
ER  -