TY  - BOOK
AU  - Krokou,Danai
TI  - The Chinese e-Merging Market: Digital China and Its Social Media Landscape
T2  - The Chinese Market Series
SN  - 9781637420539
AV  - HF5548.325.C6 
U1  - 381.1420951 
PY  - 2021///
CY  - New York
PB  - Business Expert Press
KW  - China
KW  - Electronic commerce
KW  - Electronic books
N1  - Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Introduction -- China's E-Tail Revolution: Why China and Why SellOnline -- Online Consumer Behavior in China -- What Do They Value Most? -- How to Market Your Products and Services Online -- The Big Two: We Chat andSina Weibo -- How to Market on WeChat -- How to Market on Weibo -- Tik Tok: A Newcomer -- The Taobao Phenomenon: Can You Beat the Giant? -- How to Sell Online -- Alternative Solutions -- Payment Methods -- Digital Laws and Regulations in China -- Key Strategies for Different Company Types -- Managing Practical Challenges -- The Future of E-Commerce and Technology in China -- The Future of Chinese Retail -- Post-pandemic China and the 5G Battle -- China Going Global -- Final Thoughts and Recommendations -- 2020 Digital China in Numbers -- Useful Links &amp -- References -- Bibliography -- About the Author -- Index -- Adpage -- Backcover
N2  - This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China
UR  - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=6562655
ER  -