Mazzucchelli, Alice,

Social commerce e comportamento d'acquisto : Gli effetti del digital sulla fiducia del consumatore / Alice Mazzucchelli, Roberto Chierici. - 1 online resource (135 pages) : illustrations, tables

Includes bibliographical references.

9788892171817


Electronic commerce--Social aspects.
Internet marketing--Social aspects.
Consumer behavior--Italy.


Electronic books.

HF5548.32 / .M399 2017

658.872