TY - BOOK AU - Canalichio,Pete TI - Expand, grow, thrive: 5 proven steps to turn good brands into global brands through the LASSO method AV - PN1997 .C36 2018 U1 - 658.8 23 PY - 2018/// CY - Bingley PB - Emerald KW - International business enterprises KW - Management KW - Branding (Marketing) KW - Electronic books N1 - Includes index UR - https://ebookcentral.proquest.com/lib/bacm-ebooks/detail.action?docID=5049665 ER -